Conversion Rate Optimisation

Convert more of your website visitors

Convert more visitors

Conversion Rate Optimisation(CRO) is the art and science of increasing the number of visitors to your website that carry out the desired action.

Such as carrying out a sale, downloading a white paper or contacting your business.

If your website is attracting traffic/visitors regularly the next step is to optimise your conversion rate.

What would an increase of 2 – 3% of your traffic look like for your bottom line?

MOZ Defines Conversion Rate Optimisation as:

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

CRO definition from MOZ page

Conversion Rate Optimisation follows on from good website design, Search Engine Optimisation and Pay Per Click campaigns if you have them in place.

CRO looks at how your website visitors interact with your site, then tests to see if small or large changes have an impact on the actions taken.

Data-Driven Constant Review

CRO is a constant process, reviewing the analytics data, following user behaviours and trends on your website and making iterative changes and analysing the results.

Used as part of a Digital Marketing Strategy CRO can have significant benefits and help drive your campaign to reach its targets.

The CRO team at AffinityRising are ready to help your website reach its potential and start increasing your number of conversion. Contact us to see what we can do for you today!