Search Engine OptimisationDo you want more visitors on your website?
More targeted visitors to your website, long term results and increase your sales
More Website Visitors Means More Sales
SEO is the method of attracting more visitors to your website.
A sustained approach to increasing your website traffic for long-lasting results.
A targeted approach bringing more qualified leads to your website. Targeted visitors are more likely to convert to paying customers.
Defined costs, SEO is paid for with a set monthly fee.
Four parts of SEO
There are four essential parts of search engine optimisation:
- On page
- Off Page
- Local SEO
Each part requires a different set of skills and information to succeed and has sections of its own.
Before any SEO work can take place, however, several steps need to be made, these are Website Audit, Competitor Analysis, Keyword Research, Avatar Creation and the most critical part a client onboarding session where we get to know you the client.
Before we can look at any of the parts of SEO though we have to remember to have one underlying principle in mind. That is that all websites should be created to service a need or provide something useful. Now that need or something useful can be to offer a product, provide a service, to give something away for free or provide information. The one thing they all have in common is putting the user first. Good SEO always put the user experience first but keeps in mind the search engines.
The on-page part of Search Engine Optimisation takes the keywords we discovered during the keyword research and turns them into valued starting points for your content.
Good content is easy to read, provides information and takes the visitor on a journey to their desired destination.
This destination will also be the destination you want them to visit.
To buy a product or service, download a resource or sign up to a mailing list.
Excellent easy to read content broken up into separate pieces with clear headings makes life easier for your visitors, makes the website more user-friendly and encourages them to interact more with your website.
Keyword stuffing, (the practice of repeating the same phrase over and over in view or hidden) is a thing of the past, Google and other search engines have discovered how to find this on websites and will generally penalise these websites.
Off Page SEO
Off-page, SEO focuses on gaining recognition for your website pages.
Recognition comes from other websites linking to your content or people sharing the content on social media.
Social media shares and likes of your pages indicate trust or appreciation for your web pages.
It takes time for other websites to discover your website and to begin trusting it enough to link to it.
Once they do the links, they give to your website act as a vote for your website. They are improving your site in the eyes of the search engines.
Of course, the website linking to yours needs to be reputable and cover a related topic.
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Technical SEO involves the behind the scenes of your website.
Included in technical SEO are several factors, such as page load times (the quicker the better), site security, XML sitemaps and the robots.txt file.
Some of these may seem like black magic, don’t worry we walk you through it all in terms you understand.
The technical part of SEO can have a significant impact on the position you achieve in the search engine results pages.
Local SEO focuses on improving the traffic to your website from the area immediately around your business.
You are promoting your product or service to people that can visit your business directly.
Local SEO is vital for many businesses. Google, Bing and other search engines have local business listings that allow you to interact with potential customers directly.
Also you can show contact details and opening hours.
Users will often search with a location after the product or service they are looking for to try and find local providers near to them.
An excellent local strategy is vital to leveraging these searches for your business.
As you can see, there is a great deal involved in Search Engine Optimisation. However, this doesn’t mean it is out of reach for your business. Search Engine Optimisation is available to all business large or small.